A Media Operator

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1/4/2022
14 : 34

Two Things I’m Watching in 2022

Two Things I'm Watching in 2022 I hope everyone had a great end of the year. It was good to take some time to recharge, clear the head, and think about what's coming. 2021 was a monumental year
12/14/2021
14 : 34

Vox and Group Nine Merger Is a Smart Deal For All Involved

Vox and Group Nine Merger Is a Smart Deal For All Involved First scooped by The Wall Street Journal and then confirmed by the companies, Vox and Group Nine are merging. According to the Journal: The
12/7/2021
13 : 4

BuzzFeed Stumbles, But Doesn’t Fumble As It Goes Public

Plus... Future's turnaround BuzzFeed Stumbles, But Doesn't Fumble As It Goes Public Read online Day one of BuzzFeed being public is now complete. While I doubt this is what the executive team
11/23/2021
13 : 54

BuzzFeed Is Weeks Away From Being Public... Where Do We Stand?

Plus... Alden looks at Lee BuzzFeed Is Weeks Away From Being Public... Where Do We Stand? Read online In late 2020 and early 2021, SPACs were going to be the savior—nay, the bailout—for digital media.
11/16/2021
13 : 34

Workweek Is a Media Company and That's the Point

Plus... What happens to People? Workweek Is a Media Company and That's the Point Read online One of the inflated areas of focus over the past couple of years has been the creator economy. There are
11/9/2021
13 : 54

FTC Issues Major Warning to Deceptive Subscription Behaviors

Plus... The Atlantic and The Information's newsletters FTC Issues Major Warning to Deceptive Subscription Behaviors Read online For years, I have wanted to subscribe to The Wall Street Journal. I
11/5/2021
13 : 24

Could Free Content Be More Lucrative?

Could Free Content Be More Lucrative? Read online For those of that aren't premium members, you aren't used to getting a piece from me on Fridays. I wanted to open up today's piece to
11/2/2021
12 : 54

Gambling Sites Are Coming for The Athletic

Gambling Sites Are Coming for The Athletic Read online After The New York Times walked away from acquiring The Athletic, I could see very few remaining acquisition options for the subscription media
10/26/2021
13 : 24

Events & Trade Show Operators Seeing Mixed Results

Plus... Benzinga gets acquired Events & Trade Show Operators Seeing Mixed Results Read online With the pandemic ebbing and flowing (and currently looking to be ebbing here in the United States),
10/19/2021
13 : 24

Owning Your Audience May Not Work in Audio

Owning Your Audience May Not Work With Audio Read online Anyone that has heard me talk about media has heard me say the phrases "own your audience" and "don't build on rented land.
10/12/2021
13 : 44

Media Companies Looking To Bring Newsletter Writers In-House

Media Companies Looking To Bring Newsletter Writers In-House Read online In 1999, Blogger was released, making it easier for people to publish on the internet. Four years later, Google bought the
10/5/2021
11 : 54

Is The Athletic Running Out of Time?

Plus... The Downside of All These Rev Shares Is The Athletic Running Out of Time? Trying to build a quickly scaled media company is incredibly difficult. We've seen numerous other companies try and
9/28/2021
13 : 24

A House of Brands Allows For A Concise Acquisition Strategy

A House of Brands Allows for a Concise Acquisition Strategy Read online There is a semblance of schadenfreude when The New York Times publishes a pretty intense piece confirming what many in media
9/21/2021
13 : 34

Axios Doubles Down on Core Media Offering

Plus... GovExec is seeing serious growth Axios Doubles Down on Core Media Offering In a shocking change of events, Axios went from the target of Axel Springer to watching from the sidelines as Politico
9/14/2021
11 : 44

Gannett Tries for Local Sports Bundle

Plus... Advertisers want programmatic podcast ads Gannett Tries for Local Sports Bundle Read online I wanted to thank everyone for responding to last week's newsletter about Vice. I always want to
9/7/2021
12 : 54

Vice Continues to Spiral With No End in Sight

Plus... Retention is the focus Vice Continues to Spiral With No End in Sight Read online Welcome back to a post-Labor Day issue of A Media Operator. It was nice taking a week off and recharging.
8/24/2021
12 : 54

The Hill Acquisition Supports Politico’s Price Ambitions

The Hill Acquisition Supports Politico's Price Ambitions Read online Before we jump into today's newsletter, I wanted to let you know that I will be taking some time off. There will be no
8/17/2021
13 : 4

Newsletters As a Product Are Now a Media Core Offering

Plus... Future makes another big buy Newsletters as a Subscription Hook Are Now a Core Offering Read online The best driver of paid subscriptions isn't social media or SEO, it's not even direct
8/10/2021
13 : 14

Advertising Is a Quiet Growth Area for The New York Times

Plus... Texas Monthly and Hollywood Advertising Is a Quiet Growth Area for The New York Times Read online For the past few years, much of the conversation about The New York Times has been tied to its
8/3/2021
13 : 14

NewsCorp Expanding Its B2B Operation

Plus... We've got Q1 Numbers For BuzzFeed NewsCorp Expanding Its B2B Operation Read online NewsCorp announced on Monday that it had decided to lend a helping hand to S&P Global and IHS Markit